Once the product sells to the retail consumer, the tracking capability for the manufacturer is terminated. However, the consumer is free to reactivate the unit for their personal benefit. Any computer or smart phone can be enabled to receive email or text alerts if the asset moves outside the customer-defined geo-fence. The good news is that the customer does not need to buy the hardware, because the manufacturer has already included it with the asset. Owners can benefit from the peace of mind in knowing that their boat or RV is where they left it. Insurance companies can provide premium discounts to policyholders, due to the relative ease of recovery of stolen assets. Even retail lending institutions can utilize the technology to secure their investment, which could make more attractive loans for consumers. All these benefits will help justify the reasonable annual data charges necessary to track the asset.